Vital & Co. · Venture studio & advisory · United States

We found, build and operate consumer software companies.

Vital & Co. began in 2020 as an e-commerce business that grew past $200K in revenue. Today it builds and operates consumer software — with the same owner-operator discipline.

We take products from a blank repository to a live, revenue-generating business — strategy, design, engineering, payments, App Store and growth. A select number of client engagements get the same owner-operator.

View the portfolio → Request an engagement

Founded: 2020As Vitalsply LLC, a direct-to-consumer e-commerce business
E-commerce revenue: $200K+Pricing, inventory, fulfillment and wholesale
Software companies: 2Built and operated in-house since 2026
CommitGraphics: 1,000+Users on the App Store

Operating stack

Native iOS · SwiftUI
Next.js · Edge infrastructure
Stripe · StoreKit · RevenueCat
LLM & computer-vision features
App Store Connect · ASO · SEO

00 — Origins

It started with inventory.

Vital & Co. was founded in 2020, as Vitalsply LLC, a direct-to-consumer e-commerce business. It grew past $200,000 in revenue — pricing products from unit economics, forecasting inventory and working capital, managing fulfillment and customer service, and opening a wholesale apparel channel into independent retailers across northern New Jersey.

That business taught the lessons most software founders learn late: margin is real, cash is timing, and a customer who has to wait is a customer you lose.

In 2026, the firm moved into software under the same LLC, applying those operating habits to products people download instead of products people unbox. CommitGraphics was first. OfferAIO followed.

The model hasn’t changed. Only the inventory has.

01 — The firm

A studio that owns what it builds.

Most advisors have never had to ship the thing they recommend. Vital & Co. was built the other way round: we run companies first, and advise from what that has taught us.

Every recommendation we make to a client is one we have already had to live with inside our own portfolio — the pricing calls, the App Store rejections, the paywall experiments, the funnel that would not convert until it did. That is the difference between a slide deck and an operating plan.

Vital & Co. is deliberately a firm of one. The person who sets strategy is the same person who writes the code, designs the interface, and reads the analytics the morning after launch. Nothing is handed off, and nothing gets lost in translation.

02 — Portfolio

Companies we founded and built.

Both were conceived, designed, built and launched by Vital & Co. They are the proof behind the advisory practice — the same playbook, with our own capital on the line.

VENTURE 01CommitGraphics Live on the App Store

Broadcast-quality commitment graphics for student athletes, in about a minute.

When a high school or club athlete commits to a college, the announcement is a designed graphic — the kind an athletic department’s creative team produces. CommitGraphics gives every athlete that: the subject cut out of a single action photo, the school’s real colors behind them, and COMMITTED, OFFERED or SIGNED set in type with their name, position and class year. Two finished designs per tap, sized for Instagram, Story and X.

Vital & Co. owns the company outright and runs it end to end — the native app, the marketing site and sport-specific landing pages, App Store operations, and a continuous program of pricing, paywall and search experiments.

commitgraphics.com ↗ App Store ↗

Role: Founder, owner & operator — strategy, design, engineering, growth
Platform: Native iOS (SwiftUI) · Cloudflare edge backend · marketing site
Business model: Free to download; one-time purchase for finished HD graphics
Market: High school, club and college athletes across football, basketball, baseball, softball, soccer and more
Built in-house: Subject cut-out pipeline · school color database · StoreKit & RevenueCat billing · server-side experiment framework · SEO landing pages

~60sPhoto to finished graphic

2×Designs per generation, three social formats

A/BServer-side paywall experiments in production

VENTURE 02OfferAIO Live · Partner-operated

An application engine that applies to the internships that actually fit.

Students upload a resume once. OfferAIO reads it into a structured application profile, scores every new internship posting against their target roles, term, location and work style, then completes and submits the applications that clear the bar — attaching the resume and answering screening questions from the profile. Anything it cannot answer honestly is handed back to the student. It never bypasses a bot check and never invents a fact.

Vital & Co. designed and built the entire platform: the ingestion and matching engine, the browser-automation apply worker, the Resume Studio, billing, accounts and sign-in, and the administrative tooling behind it. In September 2026, day-to-day operations transferred to a partner.

offeraio.com ↗

Role: Founder & builder — product, design, engineering, infrastructure · operated by a partner since Sept 2026
Platform: Web platform (Next.js) · companion iOS app · automation workers
Business model: Free tier, then monthly or per-semester subscription plans
Market: University students recruiting for internships in the United States
Built in-house: Resume parsing & match scoring · automated application submission · Resume Studio · Stripe billing · Google & Apple sign-in · admin dashboard

4,000+Live internship postings indexed

180+Employer job boards connected

1 uploadOne resume drives every application

Selected client work

CLIENTBirdiePlugPre-launch

Golf tee-time alerts, built to only use course-authorized data.

Golfers set a watch for a course, date window, group size and price ceiling, and get an email when a matching tee time opens. They book directly with the course. The product is pre-launch: alerts go live once course-authorized inventory is connected.

birdieplug.com ↗

Engagement: Client build
Our scope: Brand identity · product & web design · website · backend
Product: Email alerts for golf tee times · free plan live, paid plans planned
Status: Pre-launch · demo alerts until authorized coverage is connected

03 — Practices

Where we are engaged.

Four practice areas, all run by the founder. Most engagements begin in one and grow into the rest, because shipping a product means owning everything behind the download button.

Product strategy & positioning

We turn an idea into a product with a defined buyer, a price, and a reason to be chosen. Scope is cut to what earns the first revenue, with a roadmap for what follows it.

Market & competitor teardown
Pricing & packaging
Roadmap to v1
Investor-ready narrative

Design & engineering

Interface design and full-stack build in one motion. Native iOS, modern web, and AI features that do real work — built by the same person who designed them.

Native iOS (SwiftUI)
Web platforms & APIs
LLM & vision features
Browser automation

Launch & monetization

The unglamorous half of shipping: App Store review, listing and creative, billing and receipts, legal pages, analytics and support. We have done it enough times to make it routine.

App Store submission & review
Stripe & StoreKit
Infrastructure & deploys
Analytics instrumentation

Growth operations

After launch we run the loop: search visibility, conversion on the pages that matter, paywall and pricing experiments, and the funnel data that shows which change actually moved revenue.

ASO & SEO
Landing page conversion
Paywall A/B testing
Funnel reporting

04 — Operating model

How an engagement runs.

No discovery phase that ends in a slide deck. We work in short cycles, and each one ends with something you can open.

PHASE 01

Define

A working session to agree what the product is, who pays for it, and what v1 deliberately leaves out. You receive the scope and a fixed price before anything starts.

PHASE 02

Build

Design and engineering run together in weekly cycles. Every cycle ends with a real build in your hands — on device or at a URL — not a status report.

PHASE 03

Launch

We handle review submission, billing, infrastructure, analytics and launch pages, and stay on it until the product is live and taking payment.

PHASE 04

Operate

Month to month: releases, experiments, search visibility and funnel reporting — or a clean, fully documented handoff to your own team.

05 — Why Vital & Co.

Operators, not advisors.

Skin in the game

Every method we recommend is one we have already run on CommitGraphics or OfferAIO, with our own capital and our own name attached to the outcome.

One principal, end to end

Strategy, design, engineering and launch sit with the founder. Nothing is subcontracted, and nothing is lost between a strategist and a builder.

III

Judged on outcomes

The measure of the work is a product in the store, a checkout that converts, and a funnel you can read — not hours logged or decks delivered.

06 — Leadership

Who you work with.

Toby Berger

Founder & Managing Principal

Toby founded the firm in 2020, as Vitalsply LLC, and ran its e-commerce operations as it grew past $200K in revenue — pricing, inventory, fulfillment, and wholesale. In 2026 he took the firm into software, and personally conceived, designed, engineered, and launched both portfolio companies, and has since taken on client builds. He is currently studying economics, finance, and accounting at Indiana University.

Email CommitGraphics ↗OfferAIO ↗

Vital & Co. is intentionally a principal-led firm of one. There is no account manager between you and the person doing the work. When Vital & Co. takes an engagement, the founder is in every session and in every commit.

07 — Engage

Tell us what you are building.

We accept a small number of engagements each quarter so that each one receives the founder’s full attention. If there is a fit, you will hear back within two business days.

[email protected]

Vital & Co. · operating name of Vitalsply LLC · United States

What to include

What you are building, in a couple of sentences — and who it is for.
Where it stands today: idea, designs, half-built, or live and stuck.
What “done” looks like, and when you need it by.
The budget range you are working with, if you have one.

Short and direct is fine. Every enquiry is read by the founder.